Making Your Brand Stand Out in a Tough Market

There are many different ways that you can make sure that your brand stands out among your competitors. You may be doing well in that particular area but there are always other ways that you can differentiate your brand even more for greater and greater success.

Consider marketing your brand with videos

Depending on how savvy you are with technology, you may not have made videos to market your brand up to this point. In fact, you may not even have considered it. Well, it is time that you jump on that particular bandwagon because it will take you very far as far as brand recognition and loyalty from other people are concerned.

When it comes to effective ways to communicate about your business, videos are certainly at the top of the list. Your videos should not be long because very few people have the time or the patience to sit and watch for too long. A maximum of 2-3 minutes is perfect. In addition to no time or patience, people also don’t have a long attention span when it comes to videos.

Highlight your brand’s uniqueness

You really need to convey exactly how and why your brand is different than everyone else’s. Even though other businesses claim to do exactly what your business is doing, you have a responsibility to demonstrate (or express) why the other person should consider you above all others.

The concept is really that simple. Before you can accomplish that, of course, you will need to wrap your mind around your target audience. You will need to learn what they want and need and what they like and dislike. If you are able to do that, you will be able to customize your content marketing materials to the point where you are speaking to each person individually (at least, in the minds of your target audience members).

Another thing that you should keep in mind is that along with your brand’s uniqueness, you must also demonstrate transparency and credibility. By reaching your audience members, you are establishing an emotional connection with each and every one of them. Put another way, that means that you are helping them to solve whatever problem they are experiencing at the time. As you are building a solid relationship with the other person, you will want them to get to know you as much as you want to get to know them. The only way that you are going to successfully forge a relationship with the other person is to let them into how you think and what you feel.

Be consistent

If you market your brand correctly, people will come to count on your posting content at a particular time and they will learn that they can count on you and your brand to keep them standing tall. The one thing that you never want to do is to create that impression once. If they are all excited about what you are sharing with them and they can’t find anything from you the next time around, that is basically the kiss of death. This is all part of building your relationship with the other person. They should be able to count on you and you don’t want to disappoint them. You want them to think about you first when they need what you are offering.

Give them something that they find valuable

Everyone knows how much information is at everyone’s fingertips online. However, that does not mean that all of that information is valuable and useful to other people. In fact, a large percentage of information is not worth much at all. There are many people who are clueless about what constitutes great-quality content. If you go by the premise that whatever you have to say should be valuable to at least one other person, it is worth expressing. If you aren’t sure that it is the case, you should probably think twice before you do anything. That is a simple rule to follow.

When you sit down to create content, if you ask yourself if you would like to read the content that you are about to create and the answer is yes, go for it. You should never offer any lower-quality content to the other person than you are will to accept yourself.


Doing whatever it takes to stand out and above your competition is the way that you will get ahead in your business and successfully promote your brand so that you are able to bring your business to the next level. You need to make sure that your unique selling proposition (USP) is really unique and compelling so that people stand up and take notice. That is exactly why other people will want to relate to you. So, build those relationships and build them well. Take your time when it comes to marketing your brand. It is much better to do it slower and more thoroughly than to rush and forget some important aspects of your branding. The relationships that you share with other people are what will help you to make your dreams come true!

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Michael Cohn

Founder and CTO at CompuKol Communications LLC Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

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