Choose your own adventure, sales enablement style

Aberdeen Group recently surveyed more than 500 sales and marketing organizations, aiming to get to the bottom of:

  • Which types of sales enablement companies are practicing
  • How those strategies are being structured and rolled out
  • Where businesses are seeing the most benefits

In the infographic below, we consolidated some of Aberdeen’s most interesting findings, including answers to the above points.

We hope you enjoy. (And don’t forget to download this free version of the report to dig deeper.)


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Leigh Shevchik

Dynamic marketing communications professional and strategist with over ten years experience creating and implementing content plans, social media programs and lead generation initiatives. Outstanding writer, editor and oral communicator who has held project manager and lead editorial roles. Passion for building and leading cross-function teams, project management and market research.

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