Convincing People that Your Brand Is the Best Choice

Whether you own your business or you work for someone else, the chances are really good that you will need to get involved with marketing that business so that you can be successful and bring that business to the next level (in the not-to-distant future). In order to do that, you need to make other people feel that your brand and your offerings are the best choices for them and that you are the one who can solve their problem.


Having the ability to convince other people that they need you and only you

When it comes to marketing for your business, one thing that is certain is that you need to not only get other people to wrap their minds around what you are offering but you need to also convince them that what you are offering is something that they would be foolish to try and live without. The way that you are going to accomplish that is by marketing your brand and your business in an extremely powerful, dynamic, and compelling way.

It is probably safe to assume that you not only meet people face to face but that you also share marketing materials in the traditional manner (you advertise in any number of ways) as well as using inbound marketing as the other side of your marketing coin. If you expect to succeed, you will approach your prospective and existing clients from both angles for the most successful results that you can come up with.

Don’t be afraid to ask for what you want

In life (this applies to business and personal matters), if you want something, you probably need to ask for it. That is an extremely simple concept but one that is not easy to do (or, at least, do well). When it comes to the marketing materials that you choose to share online, you will ask for what you want and need in the form of a call-to-action (CTA). You can be creative with your CTA and you should customize your CTAs to match the particular marketing materials that you are sharing.

One of the most effective types of content to share is a blog. Your blog (and this is the nature of blogs) should never try to sell anyone anything. It should be informative, educational, exciting, compelling, and captivating but it should never be promotional. It is a simple concept that is often very difficult to accomplish.

One thing that is extremely important (and this is true for all content) is that you must always tell a story. Your story will be different with each piece of content that you write but you must tell a compelling story and you must tell it well. After all, you are trying to connect with your target audience members and the only way to do that is to connect with them on a human/emotional level. Nobody will buy anything from you (at any point in time) if you don’t connect with them emotionally and earn their trust. They need to believe in your credibility and they need to be convinced that you are the best choice for them.

Prove yourself at all times

As daunting as that may seem, proving yourself is a natural part of a successful business. It isn’t enough to just prove once that you are the best choice for the other person. You need to constantly prove that yourself and to work with the other person to successfully give them what they need and want. The way that you accomplish that is by continually demonstrating to the other person what you can do for them.

As a business owner, you will constantly be evolving and the way to make your relationship with the other person more and more solid is by showing how your growing knowledge and expertise grows over time. The more you know, the more the other person will benefit from that knowledge. It is a simple formula.

The business relationship has many facets

The relationships that you build over time are critical to your success. The foundation of those relationships must be fortified. If you don’t build the foundation properly, the rest of the relationship will not stand the test of time. It is important that you remember to put the other person’s needs and wants before your own. If you are able to do that, you will find that your wants and needs will be satisfied in turn as well.

What you want to build is a relationship that endures, is mutually beneficial, and that continues to grow stronger and stronger. If you remember that the other person is a human being with feelings and you are sensitive to those feelings, you will succeed at building a strong, well-balanced, amazing relationship. Hopefully, you will have several of those relationships with other people.


If you build a solid, meaningful relationship with other people, they will be happy to choose you over someone else when it comes to your brand. It is up to you to show them just how much you can do for them. If you do a good job of showing your capabilities, they will buy into what you are saying. You may be surprised at how people are willing to become loyal to your brand if you prove to them that they will benefit a great deal from what you are offering. The combination of marketing approaches will serve you and your business well and it will not be too long before you start to see the positive results of all of your hard work.

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Michael Cohn

Founder and CTO at CompuKol Communications LLC Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

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