The Essential Elements of Amazing Content

Content is all around you, everywhere you turn. Of course, that doesn’t necessarily mean that the content that surrounds you is good (or, stretching it further, great) content. However, sometimes the simple (and ragingly successful) elements of amazing content are right in front of you and you may not recognize them right away.

How to make your content amazing

The fact is that if you take a simple approach to writing content and you learn about the elements that will really produce results for your, it will be a breeze to write successful content thereafter (with minimal effort).

Another important concept that is linked to your story is to address the problem that the other person is experiencing. If you can convince that person that you have the ability to solve his or her problem, that person will be very interested in what you have to say.

Connect on a deep level

There is a rather simplistic, easy formula that you can follow in order to successfully connect with the other person on a deep level.

  • Determine the synergy in which you can bring the person’s personal wants, needs, and feelings together with what they want to achieve in their business. Once you have been able to do that, you will have a much better sense of how to help the other person and which direction to take.
  • Map out how you are going to help the other person to get where they need to go. Make sure to be with them every step of that journey.
  • Give the other person that content that really supports the goals that he or she is trying to achieve. If you write the content in the right way, it will achieve what you want it to achieve.
  • Use analytics to determine if your content has accomplished what you set out to do for the other person’s business.
  • Start the process over again for the next goal. It is a foolproof plan and it will work for you.

Communicate clearly

The interesting thing about human beings is that they love to communicate with one another and to make themselves understood. If you are trying to establish a meaningful relationship with the other person, you must really make sure that your communication skills are top notch and that the other person opens up to you to the point where that person tells you what he or she really wants and needs.

Your content has a responsibility to offer a solution to the problem that will work for the other person in the simplest way possible. You will see that when you share your solution to the other person’s problem, it will be met with a lot of enthusiasm and a lot of excitement.

Above everything else, you want to know that your content is valuable and that it accomplishes the goal that you set out to accomplish. You want to make sure that your content hits the mark every time. If you are a skilled writer, you should not have a lot of difficulty in customizing your content to fit the other person like a glove.

Keep it genuine and keep it human

The fact is that you would not be doing what you are doing if you didn’t feel passionate about it and if you didn’t believe that your offerings can help other people. That is truly at the heart of why you do what you do, even if you are not aware of it. Of course, you also want to be successful and earn as much money as you need but the money is probably not the primary reason why you are in the business that you are in.

Along the same vein, if you have any prayer of sharing a meaningful relationship with the other person, the only way to do that is to connect with the other person as one human being to another. One hundred percent of the time, the other person will react on an emotional level to you. That is why you are able to establish a relationship with the other person and that is why the other person will consider you to be the solution to whatever problem he or she is experiencing. Without that human connection, you will not be able to accomplish what you set out to do.


Everyone knows that content is king. However, it is very important not to take for granted the fact that great content doesn’t write itself. It is very important to remember that you must only write content that you know will produce the kind of results that you are hoping to achieve. Never write content just because you think you should.

Another important concept to remember is that you not only must write amazing content but you also need to share it with the right people in the right places. If you want your content to take you where you want to go in business, you need to use concepts that are proven to work. With a little practice and a lot of common sense, you will get there!

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

Michael Cohn

Founder and CTO at CompuKol Communications LLC Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

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