Coming Up With Great Lead-Generation Ideas

People are constantly buzzing about content marketing and lead generation. If you own your own business or if you work for someone else and hold a high position in that business, generating new, qualified leads is of critical importance. Of course, the difficult part of that is coming up with the leads that will actually work effectively for the business.

Generating leads in a variety of ways

You are probably driven (just like all business people) by the concept that content is king. It then follows that content marketing is king as well. The chances are very good at this point that you are already well aware of that but it certainly doesn’t hurt to keep it in mind at all times. Of course, the question may come to mind at this point about how you can use content marketing to generate leads for your business. Well, there are a few different things that you can do to generate leads and at least some of them will probably produce positive results for your business. You may want to start with the most basic idea–optimizing your content–which will generate more leads.  Optimizing your content will generate more leads.

An eBook is not just a book. It is a powerful, effective tool as well. If you are giving a presentation or attending networking meetings, you can use your eBook as an icebreaker. However, with that said, you also have a decent chance of actually selling your eBook. Other people will probably be interested in buying it if they have a connection to you that is solid enough. Of course, the way that you will build that solid connection is by continuing to interact with the other person.

eBooks are effective for a few different reasons, including the convenience and the expense of them. Just like other forms of content, if you share top-quality content in the form of an eBook, people will tell their friends and family about it after they have had a chance to wrap their minds around it. That is why you don’t want to leave anything to chance regarding the quality of the content. You want them to feel that they have really benefited from your expertise and that they can use the information that you have shared to help their businesses.

If you write it correctly, your eBook will demonstrate to the other eBook will be educational to everyone who reads it, it will allow you to show off your knowledge and expertise, and it will allow you to acquire new leads, which will eventually convert to clients.

Run a webinar

Undoubtedly, you have heard about webinars. However, have you actually leveraged them as much as they can be leveraged? If the answer is no, there is definitely more that you can do for your business. A webinar can help you to generate a large number of qualified leads. However, it is important for you to bear in mind here that you will have to help the other person as well.

People generally attend webinars because they want to get something out of it. That something is often an opportunity to learn some information that they can then apply to their own business. If you have never run a webinar before and you are not sure what should be included, the following basics are a good place to start.

  • The webinar’s topic: It is important that when you run a webinar, the topic (or theme) of the webinar is relevant to your target audience. Otherwise, what will your audience possibly get out of the webinar? The bottom line is that if you can wow the audience with your webinar topic, you can wow them with your brand and your offerings (which will, hopefully, lead to eventually selling those people your products and/or services).It is important to remember at this point that when you are introducing the information about your webinar (before it actually occurs), you don’t want to give away too much. You want them to be excited about what they will be learning from you. A little bit of anticipation can go a very long way!
  • The speaker: Not only do you want to get your target audience members excited about the topic but you also want them to get excited about the person who will be presenting the information (whether that will be you or someone else).
  • Record the webinar content: Recording the webinar is a good idea for a few reasons. First of all, recording the webinar is a good idea because it can benefit people who were not able to attend (for whatever reason). That way, those people don’t miss out. Another really good reason to record the webinar is so that you can review the content and tweak your webinar content for the next time. It is a really good potential learning experience and it helps you to grow as a business owner (or business person).
  • Ask for feedback from the webinar attendees: Feedback can be invaluable to your business. People love to know that their opinion matters to you. Additionally, they have perspectives that will be different from yours (whether that means slightly different or vastly different). That is always valuable to you and to your business.

Conclusion

Using your content to generate leads for your business is a really smart idea and your content has a lot of potential to help you to bring your business to the next level. If you think about it, there are many different ideas that you can come up with to generate leads as a result of the content that you share with other people online. Some of those ideas involve people who will contribute to your business’ success. You have already achieved a certain amount of success so you can share what has worked for you in exchange for ideas about what works for other people in your Industry. Just reach out and take advantage of it to the best of your ability.

 

Michael Cohn

Founder and CTO at CompuKol Communications LLC

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

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