Just the other day a client gave me a compliment by letting me know how our work had made such an impact on their personal world and in their business culture. I was touched. I was also proud. I had to take a moment and step back to check in on my mentality. Was I buoyed too much by the compliment and patting myself on the back? If so, was I running the danger of letting my ego run away with the compliment and hijacking it to my brand detriment?
In brand development, I always say that everyone must be able to receive and distill compliments well. The practice serves so many various purposes.
However, there’s a fine line between taking compliments well and taking those same compliments and becoming arrogant as a result. The former is so attractive to your brand. The latter is awful for your brand.
The trouble: It’s so easy to run the risk of the latter.
As my mentor, James Espey, says “Confidence without arrogance” is the goal in life and in business. He’s certainly lived that humble and successful life for years.
What’s a person to do? The number one rule is to stay self-aware. Much like I do my best to do, stop and think to yourself:
- Did I really hear the message that was meant to come with that compliment?
- How can I use it in a humble way to boost my self-confidence?
After all, self confident brands win.
If you’d like to discuss this topic or any related topic regarding how to market and sell yourself in a healthy and authentic way, please drop me a line. I’d love to connect and discuss.
Source: Katy Puris