There’s The Right Size Inbound Marketing Agency For Every Company
We’re not right for every company. Not a day goes by without us passing on an opportunity because it’s not the right fit for our inbound marketing agency. That doesn’t make me feel bad; it makes me feel great. Our goal is to earn raving fan status from our clients, and if a prospect isn’t going to be a raving fan, we’re not interested in the engagement.
You should be thinking about finding an inbound marketing agency in the same way. If you don’t think your business goals are going to be achieved by working with the agencies you’re considering, then you’re looking at the wrong agencies.
But how do you know what you’re looking for? This is probably your first inbound agency search, and even if you’ve hired traditional or even digital agencies in the past, inbound is a whole new ball game.
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Source: Mike Lieberman