Branding Basics: When to Bring On Your “WOW”

It’s always scary to stand out and shine.  No doubt about it.  I’m always working on ways that I can live what I teach, ie, shine and “wow” folks with my sincere and genuine brand.  Most days it is easier for me.  Some days it is a challenge.

Why?

Because I don’t want to seem overbearing and scare folks- or worse yet, be seen as the “weird” (and wild?) one that always has to do things differently.  I can’t say anyone has ever really given me the impression that this is their impression, perception or thoughts about me.  Yet, it still shows up every once in a while for me.

Why?

Because I’m human and as humans, we all have illogical fears that our ego uses to mess with us- ego keeps us from seeing our own greatness.

Here’s an example.

One of my clients went on a pitch with 3 other colleagues.  Let’s call her Jane.  Two of her colleagues pitching with her were partners (service partners).  One was another senior employee, much like Jane.  Jane was involved in the pitch initially because she knows how to shine and “wow” prospective clients.  The two service partners- not so much.

Here’s the deal- when it came time for Jane to step up and shine and wow during the pitch- what do you think she did?  You know the answer because we all do it at some point or another.

Jane (who was sequenced to speak third after the two service partners) backed off her pitch and did not “wow” or shine.

Why?

She didn’t feel right outshining and out”wowing” her fellow senior colleagues.  She didn’t want them to look bad and be better and maybe overbearing.  Makes sense, right?  So instead Jane backed off and delivered a rather uneventful pitch when her turn came around.

The company didn’t win the pitch.  On top of that, on the debrief the two service partners told Jane all the things she could have done better during the pitch.  Never once did they look at their own lack of “wow” or take ownership for themselves.  That’s pretty common, though, right?

The beauty of all this: Jane had enough self-awareness to know exactly what she didn’t do AND to know what she would differently next time!  That’s the key: to stop and look at your actions and brand and ponder, “why”?  I guarantee you next time she won’t make the same decision to lay low and not shine.

Here’s the deal:  when you allow rank, seniority, family order to take the front seat, you lose your personal power to shine and sell your brand well with integrity. Your voice is not being heard and your brand is not resonating.  You are stifling yourself.  You are not helping the company any, either.  We must respect rank and order- so don’t go rogue.

However, just because someone is your senior, does not mean you can’t mentor them and act in a way where they can learn from and follow you.  Leaders are everywhere and all ages. You just have to be brave enough and step up.

What does this mean for you?  Step back and consider:

  • where are you playing it safe and coming from fear in your career and life? 
  • where is your brand not shining because you don’t want to “show off” and shine?
  • where is your brand not shining because you don’t want to offend your senior colleagues, boss or hurt your family members?

Remember, in the end your actions likely will have the opposite impact than you want:  contributing to lost pitches, babying family members who could learn from you and not leading/guiding your colleagues to their own success and that of the company/business.

Hard to do? Of course.  Branding is simple, yet not easy. However, I’m your biggest cheerleader. You got this.  Call or email for support.  I’m always here.

 

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katypurispersonalbranding-com

I moved to this country with my family in 1979 from Iran. We came with two suitcases thinking we’d stay for two weeks. We stayed a lifetime. I went to law school because I wanted to help humanity AND because I felt that if I was a lawyer, then I would fit in and be accepted and respected. I practiced for 15 years as a successful securities lawyer. One day I realized I was wealthy, miserable and no longer helping humanity. I quit my job as a lawyer within a month.

As a spiritually-minded business person, I started to listen to the Universe and my intuition. Through a series of miracles, I ended up finding my natural talents and gifts, which are the ability to realize and evolve peoples’ assets very clearly.

During the first two years of my “retirement” as a lawyer, I saw an ad in a community college catalog that read, “What do Oprah, Bill Gates & Warren Buffet Have in Common?” The answer was said to be that they were all practicing their natural talents. So I went to the workshop and learned excitedly and incredulously that my natural talent is in personal brand management for others. From this workshop, my horizons opened and I devised a number of programs highlighting others’ talents and abilities, wrapping it in a “personal brand” package.

Initially, I had no idea how these gifts would work in coming together; but for the past seven years I have been running a personal brand management company. We work with individuals and companies to unearth their uniqueness, communicate this to their target audience, and then manage all perceptions.

The mission of my company: While appreciating the oneness of humanity, my goal is to highlight for others their specific talents and abilities in order to bring greater joy and success to all areas of their lives. This is how I do my part to cultivate a world of love and kindness where I promise through my example that no one is forgotten and everyone is appreciated.

Personal brand management is based on defining and understanding your uniqueness, communicating it effectively to your target market and managing the perception of your personal brand. Your personal brand comes first. It is about you and NOT your business logo or marketing materials or PR. YOU must have a personal brand before you: a) can have marketing material and b) are press worthy.

An effective personal brand starts with the understanding of who you are as a business owner and an individual. Without this solid foundation of a sense of self, it is not possible to build an effective personal brand that then translates into effective business branding.

Throughout my career and life, I have been blessed with an eye for the creative process around building a successful personal brand. I finally stopped and listened to all the people who kept asking me for help in making their personal brand and business a success. Most of these people were lawyers trying to figure out how to stand out as attorneys in society. I was enlightened by the concept of following my natural talent. I wanted to help other businesses have an effective personal brand and thus, increase revenues, productivity, morale and sales.

For fifteen years, I worked as an attorney in multiple areas of corporate America. For over eight years I practiced in Washington DC: the Securities & Exchange Commission, lobbying on Capitol Hill, and working in a law firm. I then moved to California working as in-house corporate counsel and then consulting via my own business. I hold undergraduate degrees in Finance, Accounting and Economics and a law degree.

My clientele include numerous law firms , corporations, law schools, specialty institutions, retail corporations, CPA firms, engineering firms, financial services firms, dental professionals, medical professionals, as well as many smaller businesses.

I am an author and public speaker on personal branding, leadership, marketing and business development. I have been appointed to serve on the ABAs Law Practice Management (LPM) Division Webzine, Nominating Committee and Women Rainmaker Boards. I have contributed numerous articles to the ABA and been a frequent speaker at various ABA conferences.

I believe in being active and giving back to our community as part of your personal brand and mainly because it is good Karma! I am on the national board of directors of The Women Of Color In the Law. I also serve on the San Diego board of directors of National Association of Women Business Owners (NAWBO).

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