Inbound Can’t Be Inbound Without Agile
Agile marketing is a phrase that’s starting to get traction, at least in the agency community, but with a lot of clients as well. The challenge is Agile marketing has a different definition depending on who you’re talking to.
Ask most inbound marketing agency owners or marketing team leaders if they practice Agile marketing and the answer is going to be “yes.” They’re not lying. They believe they respond in an agile way to client requests or requests from internal stakeholders. They believe they work in a way that is agile. But in reality, do they practice Scrum and deploy all the rituals, practices and techniques that allow Agile marketing to improve results? The answer is “no.”
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Source: Mike Lieberman