Management vs Support

 

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Life throws us so much “stuff” sometimes, it can be challenging to see it all as a gift.  We end up having to juggle so many things that to me it is a miracle when I get to crawl into bed some days.  Take today for instance: I had car “issues”.  That, in and of itself, is stressful.  Then my car got vandalized (don’t ask) on top of it all.  I had to deal with all this between the hours of 6:30am and 9:30am.  Then I came into the office (late, of course).  I had a call followed by a staff meeting and then the bookkeeper had questions, too, to which I was the only one with answers.  Get the picture?

Here’s the question: how was I supposed to separate the personal stuff from work and be a good employer and leader? How was I supposed to come into the office and be an effective leader/manager?  Is it possible, you ask? Yes, and it can either be done well or… not so well.    Here’s how I see the distinction.

I was with a client the other day.  She was speaking of the challenges of managing her staff well when there were so many “interesting” and varied personalities involved.  I suggested to her that she stop viewing her job as “management” and instead look at it as support.  Why, you ask?  Management is different than leadership. When we are asked to manage others, it’s as if we are given  a set of tasks that those we manage must complete.  Our job as managers is to just make sure the set of tasks get completed well by those we manage.

Effective and impactful brands are leaders, NOT managers.

Leadership is the brand that I look to cultivate for all clients.  Leadership has nothing to do with a checklist or tasks. It also has nothing to do with giving stellar speeches or your title.  Leadership is about having a brand that is: a) creative, b) large and forward-looking in scope and outlook and c) kind to those who report to you.  If I had to sum up the concept of successful leaders with great brands it would be those who support others well.  When we are able to support others in their goals and challenges, we are not only great managers and leaders- we are human beings who care.  Simply put, people take instruction and want to be around those who care and practice compassion.

So what does “support” mean?  Support is whatever you make it to be.  I always try to remember that supporting others may not look the way I think it should be- it is a very individualistic process that is based on the other person’s needs and goals, NOT ours as the supporting leader.  This always requires us to choose to see things differently. This is true when you support/lead/manage people at work, when you interact with your spouse/partner and your children.

So stop and ask yourself:

  • How do you support others?
  • Do you stop to see things differently by putting yourself in their position?
  • How can you improve upon your own leadership abilities?
  • How can you develop an awareness practice to know when you could care more and be more compassionate to others?

Source: Katy Puris

 

katypurispersonalbranding-com

I moved to this country with my family in 1979 from Iran. We came with two suitcases thinking we’d stay for two weeks. We stayed a lifetime. I went to law school because I wanted to help humanity AND because I felt that if I was a lawyer, then I would fit in and be accepted and respected. I practiced for 15 years as a successful securities lawyer. One day I realized I was wealthy, miserable and no longer helping humanity. I quit my job as a lawyer within a month. As a spiritually-minded business person, I started to listen to the Universe and my intuition. Through a series of miracles, I ended up finding my natural talents and gifts, which are the ability to realize and evolve peoples’ assets very clearly. During the first two years of my “retirement” as a lawyer, I saw an ad in a community college catalog that read, “What do Oprah, Bill Gates & Warren Buffet Have in Common?” The answer was said to be that they were all practicing their natural talents. So I went to the workshop and learned excitedly and incredulously that my natural talent is in personal brand management for others. From this workshop, my horizons opened and I devised a number of programs highlighting others’ talents and abilities, wrapping it in a “personal brand” package. Initially, I had no idea how these gifts would work in coming together; but for the past seven years I have been running a personal brand management company. We work with individuals and companies to unearth their uniqueness, communicate this to their target audience, and then manage all perceptions. The mission of my company: While appreciating the oneness of humanity, my goal is to highlight for others their specific talents and abilities in order to bring greater joy and success to all areas of their lives. This is how I do my part to cultivate a world of love and kindness where I promise through my example that no one is forgotten and everyone is appreciated. Personal brand management is based on defining and understanding your uniqueness, communicating it effectively to your target market and managing the perception of your personal brand. Your personal brand comes first. It is about you and NOT your business logo or marketing materials or PR. YOU must have a personal brand before you: a) can have marketing material and b) are press worthy. An effective personal brand starts with the understanding of who you are as a business owner and an individual. Without this solid foundation of a sense of self, it is not possible to build an effective personal brand that then translates into effective business branding. Throughout my career and life, I have been blessed with an eye for the creative process around building a successful personal brand. I finally stopped and listened to all the people who kept asking me for help in making their personal brand and business a success. Most of these people were lawyers trying to figure out how to stand out as attorneys in society. I was enlightened by the concept of following my natural talent. I wanted to help other businesses have an effective personal brand and thus, increase revenues, productivity, morale and sales. For fifteen years, I worked as an attorney in multiple areas of corporate America. For over eight years I practiced in Washington DC: the Securities & Exchange Commission, lobbying on Capitol Hill, and working in a law firm. I then moved to California working as in-house corporate counsel and then consulting via my own business. I hold undergraduate degrees in Finance, Accounting and Economics and a law degree. My clientele include numerous law firms , corporations, law schools, specialty institutions, retail corporations, CPA firms, engineering firms, financial services firms, dental professionals, medical professionals, as well as many smaller businesses. I am an author and public speaker on personal branding, leadership, marketing and business development. I have been appointed to serve on the ABAs Law Practice Management (LPM) Division Webzine, Nominating Committee and Women Rainmaker Boards. I have contributed numerous articles to the ABA and been a frequent speaker at various ABA conferences. I believe in being active and giving back to our community as part of your personal brand and mainly because it is good Karma! I am on the national board of directors of The Women Of Color In the Law. I also serve on the San Diego board of directors of National Association of Women Business Owners (NAWBO).

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