Dramatic or Pragmatic? What’s Your Brand?

When I was a kid, I had a lot of drama. I mean I could have won an Oscar weekly for my brilliant portrayal of a small, cute, middle-eastern, toothless (yes, I lost my teeth early and didn’t get them until much later) girl, who had it going on!

As I grew up and evolved out of the practice of law, I realized the drama in my life had to go, too. After all, the drama wasn’t adding more to my brand. It was in fact, detracting from it. Letting go of my drama was not easy. I didn’t realize how much my drama was who I was “being” until I was letting it go. I tried to look at it like I was shedding a coat that no longer fit me. The trouble was, it didn’t feel like I was shedding a coat that I no longer wanted. It felt like I was being stripped of my identity and my comfort zone.

How did I do it? Well, like all things in brand development, it required self-awareness. I had to stop and really look at each moment in my life. I had to ask myself if I was being genuine and coming from the heart or had an ulterior motive that required me to force others to “look at me”.

What I was left with when I shed much of my drama (I am always working on being completely drama-free) was FREEDOM. I no longer felt the need to huff and puff so much at others and at my own life. This meant I didn’t blame others (to their face or under my breath) for my life and what was wrong with me. I wasn’t a victim anymore.

Not being a victim allows me to be pragmatic. Things that happen in my life don’t hurt so much anymore. When someone says something to me or does something “mean” to me, I’m ok with it. I check the drama at the door and look at the situation pragmatically. I say to myself, “Isn’t that interesting?” instead of “how dare you?” I’ve come to realize these types of situations aren’t really about me, but about the other person’s outlook on life and people.

Being pragmatic leaves me with a great brand: I’m more self-confident, happy and compassionate.

So what does this mean for you? Stop and ask yourself:

How much drama do you choose to have in your life? Why?
If you could change one view point you have on others, or on yourself, what would it be and how would it make your life more drama-free?
Who is the most pragmatic person you know and what about them works for you? How can you do this for yourself?
How would your brand change if you had less drama in your life and instead had a more pragmatic outlook?

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katypurispersonalbranding-com

I moved to this country with my family in 1979 from Iran. We came with two suitcases thinking we’d stay for two weeks. We stayed a lifetime. I went to law school because I wanted to help humanity AND because I felt that if I was a lawyer, then I would fit in and be accepted and respected. I practiced for 15 years as a successful securities lawyer. One day I realized I was wealthy, miserable and no longer helping humanity. I quit my job as a lawyer within a month.

As a spiritually-minded business person, I started to listen to the Universe and my intuition. Through a series of miracles, I ended up finding my natural talents and gifts, which are the ability to realize and evolve peoples’ assets very clearly.

During the first two years of my “retirement” as a lawyer, I saw an ad in a community college catalog that read, “What do Oprah, Bill Gates & Warren Buffet Have in Common?” The answer was said to be that they were all practicing their natural talents. So I went to the workshop and learned excitedly and incredulously that my natural talent is in personal brand management for others. From this workshop, my horizons opened and I devised a number of programs highlighting others’ talents and abilities, wrapping it in a “personal brand” package.

Initially, I had no idea how these gifts would work in coming together; but for the past seven years I have been running a personal brand management company. We work with individuals and companies to unearth their uniqueness, communicate this to their target audience, and then manage all perceptions.

The mission of my company: While appreciating the oneness of humanity, my goal is to highlight for others their specific talents and abilities in order to bring greater joy and success to all areas of their lives. This is how I do my part to cultivate a world of love and kindness where I promise through my example that no one is forgotten and everyone is appreciated.

Personal brand management is based on defining and understanding your uniqueness, communicating it effectively to your target market and managing the perception of your personal brand. Your personal brand comes first. It is about you and NOT your business logo or marketing materials or PR. YOU must have a personal brand before you: a) can have marketing material and b) are press worthy.

An effective personal brand starts with the understanding of who you are as a business owner and an individual. Without this solid foundation of a sense of self, it is not possible to build an effective personal brand that then translates into effective business branding.

Throughout my career and life, I have been blessed with an eye for the creative process around building a successful personal brand. I finally stopped and listened to all the people who kept asking me for help in making their personal brand and business a success. Most of these people were lawyers trying to figure out how to stand out as attorneys in society. I was enlightened by the concept of following my natural talent. I wanted to help other businesses have an effective personal brand and thus, increase revenues, productivity, morale and sales.

For fifteen years, I worked as an attorney in multiple areas of corporate America. For over eight years I practiced in Washington DC: the Securities & Exchange Commission, lobbying on Capitol Hill, and working in a law firm. I then moved to California working as in-house corporate counsel and then consulting via my own business. I hold undergraduate degrees in Finance, Accounting and Economics and a law degree.

My clientele include numerous law firms , corporations, law schools, specialty institutions, retail corporations, CPA firms, engineering firms, financial services firms, dental professionals, medical professionals, as well as many smaller businesses.

I am an author and public speaker on personal branding, leadership, marketing and business development. I have been appointed to serve on the ABAs Law Practice Management (LPM) Division Webzine, Nominating Committee and Women Rainmaker Boards. I have contributed numerous articles to the ABA and been a frequent speaker at various ABA conferences.

I believe in being active and giving back to our community as part of your personal brand and mainly because it is good Karma! I am on the national board of directors of The Women Of Color In the Law. I also serve on the San Diego board of directors of National Association of Women Business Owners (NAWBO).

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