Customer Loyalty Month Success Story Profile

Customer Loyalty Month Success Story Profile – Impact Blog!

April was Cus­tomer Loy­alty Month, and we held a con­test to col­lect cus­tomer loy­alty pro­gram suc­cess sto­ries. We wanted to know: What types of cus­tomer loy­alty pro­grams do com­pa­nies build? How are the pro­grams designed, and what are the results?

We drew a ran­dom win­ner from the result sub­mis­sions. Supe­rior Gro­cery was the lucky win­ner, and they received a $300 Visa Gift Card for their sub­mis­sion. Here’s their story:

Cus­tomer Loy­alty Month Ini­tia­tive, Supe­rior Grocery:

Supe­rior Gro­cery launched a huge ini­tia­tive to improve clean­li­ness in their stores. They know that store appear­ance is a huge dri­ver of cus­tomer loy­alty, par­tic­u­larly in the produce/fresh food depart­ments. The increased atten­tion to clean­li­ness in the bak­ery, meat, and pro­duce depart­ments made a notice­able impact on cus­tomer loy­alty. In fact, sur­veys that Supe­rior Gro­cery sent out came back with high marks, and sales have reflected an increase in cus­tomer loy­alty from the new, cleaner stores.

How do you drive cus­tomer loyalty?

Cus­tomer loy­alty doesn’t just hap­pen. To win repeat cus­tomer busi­ness, com­pa­nies need to build tar­geted efforts to win customer’s loy­alty, respect, and reten­tion. There are a mul­ti­tude of fac­tors that con­tribute to how cus­tomers work with your com­pany, are treated, and nav­i­gate through their cus­tomer jour­ney. In par­tic­u­lar, some of the most impact­ful dri­ver of cus­tomer loy­alty include:

  • Employee train­ing
  • Cus­tomer jour­ney mapping
  • Tech­nol­ogy that meets cus­tomers’ needs when they’re look­ing for help (omni-channel)
  • Happy, moti­vated employees
  • A great work­ing environment
  • Strate­gic cus­tomer loy­alty plans

Are you look­ing for an assess­ment of your cus­tomer loy­alty pro­grams? How are your Net Pro­moter Scores? Do they reflect high cus­tomer loy­alty? Con­tact us, and let us do an assess­ment of your pro­gram and help you improve cus­tomer loyalty.

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