New eBook to Reveal Key Components of Effective Lead-to-Revenue Machines

New eBook to Reveal Key Components of Effective Lead-to-Revenue Machines

Fusion Marketing Partners (FMP) today announced that CEO Christopher Ryan will publish a new eBook in May 2015: “Building the High-Powered Lead-to-Revenue (L2R) Machine: The Eight Components that Drive B2B Marketing and Sales Results.”

Market leaders such as Forrester and Marketo have presented L2R frameworks as models for harmonizing all B2B marketing and sales activities to bring maximum impact on revenue. Ryan applies his and the FMP team’s deep experience in working with more than 42 B2B companies — ranging from Silicon Valley giants to successful Colorado startups — to provide a practical version of the L2R framework that gives every reader a clear and quick path to making all marketing and sales activities more unified and effective.

Ryan explains how eight core structural and strategic components unite to produce a high-performance L2R machine, including:

  • How your brand strategy impacts your revenue performance
  • How to choose the right sales model for today’s buyer-centric marketplace
  • How B2B content can and should impact your L2R machine
  • Infrastructure and measurement practices that are critical for continuous success.

“If you want to massively grow your B2B company’s profit, no single tool or tactic is going to get you there by itself,” says Ryan. “Everything I’ve seen work in the last 30 years has been distilled into this L2R model. Diligently executed, these eight components will bring you more leads, more revenue and build greater value in your company every time.”

“Building the High-Powered Lead-to-Revenue (L2R) Machine: The Eight Components that Drive B2B Marketing and Sales Results” is slated for publication in May 2015. Readers who sign up in advance will be provided with a complimentary copy upon publication. Click here for details.
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About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is an outsourced B2B marketing provider that specializes in helping B2B companies turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit

For more information please contact:
Nate Warren

Christopher Ryan

Christopher Ryan is president of Fusion Marketing Partners. Chris has twenty-five years of marketing, technology, and senior management experience, and is a widely known expert in business-to-business marketing, sales strategy, systems, and processes. As both a services provider and in-house marketing executive, Chris has played a transformative role in driving marketing and sales programs that achieve the desired results and create alignment and synergy between the sales and marketing operations. Prior to founding Fusion Marketing Partners, Chris Ryan served as Vice President of Marketing of SpringCM, the world’s leading provider of on-demand content management solutions. Before that, Chris had been Vice President of Marketing at Stellent, Inc., a $125 million supplier of enterprise content management (ECM) software and services, as well as Vice President of Worldwide Product Marketing for FrontRange Solutions, Inc., a $100 million supplier of customer relationship management (CRM) software. Chris was also co-founder and Chief Marketing Officer of Saligent Software, Inc., a marketing automation software and services company. Earlier, Chris held senior management positions at noted technology firms PeopleSoft, Sybase, and Group 1 Software. Chris is known as an outstanding communicator and has presented keynote addresses and breakout sessions at numerous conferences on marketing and technology. For three years, Target Marketing magazine named Chris as one of the Top 100 U.S. Marketers. Chris has written three other books on marketing and information technology and has been an instructor and lecturer at the College of Notre Dame, University of Colorado, and Montgomery College.

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