Answering Important Questions About Your Social Brand

Answering Important Questions About Your Social Brand

When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s.

Watching the ROI.

You devote a large amount of time and a great deal of effort on your social media interactions. It is only fair that you should want something to show for all of the efforts that you are making. You will want your online connections to read your content and comment on what you have shared. Then you will want those online connections to love your content so much that they want to share it with other people. At that point, your hope is that it will go viral. If it goes viral, many people will read it and comment on it. The more people who are aware of what you have to offer, the better your chances of increasing business. A part of that process (in the earlier part) is people “liking” whatever you are sharing. That is how you gather momentum for your brand, products and/or services.

When it comes to your social brand, which you can also look at as your social image (or presence), you should be asking and be able to answer some key questions.

What are you attempting to accomplish? When it comes to working your social brand, it is important to really understand exactly what you want to accomplish. You should bear in mind that quality is much more valuable to you and your business than quantity. In fact, if you have a huge number of fans and followers, it doesn’t necessarily mean that you will be successful at selling anything. If one of your online connections likes your offerings, it may be a pretty big leap for them to actually buy what you are selling. You will probably find it helpful (and useful) to look at the connections that you have and then to cultivate those relationships to the best of your ability. They will prove to be very beneficial to you and to your business.  At first, your social media interactions are the infancy stage of your relationships. They are absolutely necessary for your eventual success but they are far from your endpoint. It is very important for you to remember never to give anyone a hard sell, no matter what your relationship is with that person. Nobody will respond positively to that. Instead, concentrate on building a meaningful, fruitful relationship with the other person that will last for a very long time. You must be well aware of how your social brand ties into your relationships and you need to make sure that you create an alliance between the two. If you work your brand properly, you will be engaging other people and they will  be delighted to interact with you.

Are you using what you are learning from your social brand as much as you can? 

First of all, there is a lot more to the social media channels and how you use them than you may think. They go way beyond merely posting content and sitting back to see how other people react to that content. Each social media channel has tremendous capabilities and you owe it to yourself and your business to become educated about all that each and every social media channel has to offer. After you understand what the tools are, you should take advantage of them as much as  you possibly can (of course, that only means that you should take advantage of the aspects that make sense for your business). There will definitely be a great deal from which to choose. You should also take advantage of an analytics tool. Gathering the analytics is very important and it is the best way to understand what you are doing effectively and what you are not doing effectively so that you can hone your material and efforts appropriately.

How do I recognize if my social brand is successful? It isn’t enough for other people to “like” what you are sharing. It is all well and good but it isn’t enough! What you really want is for them to truly want to connect with you and to express themselves in a way that helps you to really work your material or improve your material, if that is necessary. You really want the next level of communication to become your constant reality with the other person on the other end. The only way to accomplish that is if you have an actual relationship with that person. Otherwise, they won’t tell you how they feel and what they want and need. It is extremely important to remember that when you are interacting with the other person, you must always make them your first priority. It must always be about your ability to solve their problems. No matter how amazing you and your business are, if you are not able to solve their problems, the rest of it won’t matter at all.


Your social brand and how you present it (and how other perceive it) are critical to your professional success. Your social image is something that may require a great deal of time and effort. Another important thing to remember is that you must always share your story and it must be genuine. Developing your social brand will require a great deal of thought. Your brand must hold value that the other person feels cannot be found anywhere else. Don’t worry. Your efforts will definitely pay off and you will accomplish everything that you set out to do.

Michael Cohn

Founder and CTO at CompuKol Communications LLC Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

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