What Does True Brand Evangelism Look Like?

Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the core of his work, is helping brands find, develop and nurture real brand evangelists. This isn’t about making people smile, so that they talk about you on Facebook, it’s about finding the right customer for a brand and ensuring that their experience lasts as long as possible. While Saul’s work can sometimes be simplistically defined as a stunt, Saul looks at it from a different perspective. From Freshbooks to Zipcar… to his current role as Chief Evangelist at Xero, Saul is always thinking of ways to get consumers to care about the brands that they use. This is how he does it. Enjoy the conversation…

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