Top SEO Tips for SEO Haters
So I have a colleague who hates Twitter. She’s being serious.
I have a similar disdain for SEO. If you’re a content marketer and are anything like me, you’ll probably tell colleagues that SEO is a necessary evil. In addition to being a content writer and subject matter specialist, I’ve been my team’s social media maven for a while now and they all know how I feel about SEO.
Now before all of the SEO fan club members start sending me nasty emails, let me give you some more information here. This is my take on SEO in a nutshell. Google likes to change their algorithms like you and I change our underwear. So how are bloggers and marketers supposed to keep up with all of the newest trends? Also why are many of them named after animals that belong at the North Pole, not in my blog posts (Although we happened to like the fact that they used “Penguin” as the name of one of their updates)? Go figure.
My point is that I’m writing this blog post as a content writer at a B2B inbound marketing agency and not as a self-proclaimed SEO expert. That means it’s going to be easier to follow for all of those SEO newbies and folks that, like me, aren’t such fans of SEO in general. Ready? Here we go!
Two things you should know before you continue reading this blog:
- WordPress is the leading Content Management System. Almost all of our clients have WordPress. Live it, love it, and learn it if you are a content writer. This blog was written with WP in mind.
- Make sure you already have your focus keywords in front of you when writing.
Without any further ado, here are my top SEO tips to becoming one of Google’s darlings:
1. The Name Game
Early words on a blog post’s title get more rank love, so put your focus keyword there! People searching for that word or topic are more likely to see it if it appears earlier on in the title too. Make it easy for people to find what they’re looking for. Makes sense, right?
2. Getting “Meta”
Your meta descriptions should contain your focus keyword at least once. Don’t use an automated meta description and don’t make the first sentence of your blog the meta description. It’s possible that you don’t mention your keyword until later in that sentence or that it’s just an intro sentence that has nothing to do with your actual post. Example: The first sentence of this blog post is “So I have a colleague who hates Twitter.” See my point? We’ve included a handy dandy screenshot below so you can see exactly what we mean.