Make Your Blogging a Raging Success

You may not be aware of an exact number but you probably have a sense that there are millions of people who are blogging every week and an even greater number of blogs that are being written, posted, and syndicated.

What are the implications of so many blogs?

How does such a number of blogs online affect you and how does it affect everyone else? There are two sides to that issue. First of all, a huge number of blogs means that a large amount of information is available to you (literally at your fingertips). However, you should be aware of the fact that you are not safe in assuming that all of the content in all of those blogs is valuable for you personally and that it is valuable for your particular business. That definitely is not necessarily the case. It is obvious that that much information is too much information for any one person to read in its entirety.

As you are thinking about all of that information online, you are probably wondering how blogging applies to you and to your business. The answer to that question is that it absolutely applies to what you are doing. However, before you plunge into becoming a full-fledged blogger, you will want to consider a few questions so that you establish a blogging strategy that you can depend on to help you to achieve success.

What should you write about?

This is probably the first question that you will have when it comes to blogging. Since you are an expert in something and it is probably safe to assume that your business is connected to that area of expertise, there is a really good probability that you will have plenty of material about which to write. Even if you have to think a little to come up with topics every week, you most likely have a rich foundation of material from which to draw.  It is important for you to remember that you may become inspired to write a blog post from many different sources and at many different times. You just never know when it is going to hit you. In fact, that is part of the fun. One good source for topics and discussions may be the discussions that have taken place at the bottom of previous posts. It is definitely worth checking out because people generally have all sorts of interesting things to say and your clues (as far as potential topics are concerned) may be hidden there.

Another excellent topic source is the topics of the other bloggers whose material you like to read. Of course, it goes without saying that you will not be copying their content word for word. That is called plagiarism. However, there is nothing wrong with getting inspiration from the ideas that they are sharing with you through their content. You may be able to offer interesting and creative insights on the same topic and the discussion that ensues from that may be very interesting indeed!

Which writing approach should you use?

Your writing style (or your writing voice) is as unique to you as  your fingerprints. However, unlike your fingerprints, your written voice may take some time and effort to develop. That is perfectly fine. When you are thinking about your writing approach, you should try to empathize with the reader. In other words, it is important to keep in mind that your readers don’t have a great deal of time to spend on your content. With that in mind, it is probably a very good idea to write as clearly and concisely as you can. You don’t want to write blogs that are so short that they don’t express what you need to express. However, at the same time, you also don’t want to write blogs that are long and boring. Your blog writing must make an impact and it must make an impact quickly. There is no doubt that you will be able to achieve that and to capture the undivided attention of your readers.

Which approach do you use once you are ready to share your blog content?

Okay, so you have done a wonderful job of writing your thought-provoking blog. You have full confidence that your blog will be exciting, compelling, and very educational to your readers. If you were a reader, you certainly would feel that way. Now you are at the point where you must decide upon the most effective way to share your blog content. How do you go about doing that? First and foremost, you need to integrate your blog with your chosen social media channels. Then, your readers can read your blog directly and easily. Once you have done that, you will be ready to interact with other people online. That means that you will want to interact with your readers, influencers, and other people whose opinions you value. You will want to encourage comments, discussions, questions, and any other relevant communications from your online connections. Remember that the easier you make the ability to interact for the other people online, the more they will be willing (and even excited) to interact with you.

Capture the analytics

If you don’t pay any attention to the analytics, when it comes to the performance of your blogs, you will have no idea if you are heading in the right direction. If you don’t have a sense of that, you will never get to where you want to be. It is that simple. Capturing the analytics (specifically for the performance of your blog content) completes the circle when it comes to your entire blog process. Another aspect of your blogging that you should try to capture is how well your blogs are doing once you have shared them. Are they exciting and thought-provoking to other people online to compel them to share the content with other people they know and trust? If they answer is “yes,” you have hit the mark.

Conclusion

Blogging is a very important part of your social media presence and your branding and marketing strategy. If you share blog content effectively, you will get noticed and you will start to build relationships with other people online that will become mutually beneficial and solid. Of course, what goes without saying is that your blog content must be held to an extremely high standard of quality and uniqueness. By the point at which you have started to blog, you will have identified your niche. This will guarantee that your content is fascinating to your readers, which, in turn will guarantee that they keep coming back to read more of your blogs. It is a simple, straightforward concept that really works.

Michael Cohn

Founder and CTO at CompuKol Communications LLC Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

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