While getting business and making a sale is great, I find that most of us miss the fundamental reason WHY we get business and make a sale. In my world, your brand is about all the actions and perceptions you create BEFORE you get to the sale.
I remember as a lawyer in my previous career, it was very easy to fall off the mark and forget about the human interactions behind business. I would get so involved in the substantive work I was doing as a lawyer, that there would be no time for the human element. It was almost as if there were no people operating behind the business.
As Dale Carnegie said it best, “When dealing with people, remember we are all creatures of emotion and not creatures of logic”. If you keep this quote in mind, your personal branding development will come with more ease and be more effective.
It all boils down to a much more fundamental concept when we stop to look at business and sales from an emotional level and not logical level. I liked the way Oprah Winfrey put it when she was being interviewed by Barbara Walters. Oprah, in addressing why she used being on television as a means of being of service, said, “when you see what you offer the world, your world shifts”.
So what does this mean for you? Well, stop and think:
– What do you really offer the world with your work?
– What fundamental human need do you serve?
– Do you get the reality of those you serve?
– Do you emotionally resonate your brand with your audience? You’ll know you do so when you see sales go up, business increase and you do it all with ease and have fun, too.
If you are unsure, email us and we can talk about your strategy.